Kylie Jenner has played with pop up stores in the past to create buzz around her already popular makeup line.
Following the food truck trend she’ll be taking to the streets with her own truck said to be filled with her makeup merchandise and making beauty fans all over go crazy.
There are many mixed reviews on her makeup line. She is definitely not the first one to implement this idea. There have been brands, big and small to bring makeup to the streets in a truck. But, whether you’re a fan or not she's making sure that she finds the fastest route to get products into customers hands.